So, you’ve heard a lot about improving your SEO and you would like to get started on your own, but are not sure how? Here, GeneratePR offers you a few tips to get you started.
Review Key Words: You can begin your SEO optimization with a key word analysis. Determine which key words your customers are searching for. Ask yourself, what are the words and phrases that your potential leads are typing into Google to find you? Compile a list of about 10 words and phrases.
I really love Hubspot’s keyword grader seo tool as a quick and easy tool to improve On-Page SEO. It’s all about placing the right keywords in the right places on each of your web pages. Essentially, if there is a ranking war with you and another company to come up for a search on Google, you will win if you have your pages optimized better than your competition. So let’s get started and use Keyword Grader.
1. Find your keywords. You will need to populate a list of 200-500 key words that are relevant to your business. Ask yourself: what are the words that my prospects search for to find me? Google your competition. See what words they are using.
If you are a company looking to downsize your marketing and PR budgets, why not consider hiring a consultant to replace your current agency? Here are a few reasons why it might make sense for you:
1. Lots of highly qualified, seasoned professionals are on the market right now due to layoffs.
2. Some recently laid off consultants could be the people doing the day to day work on your accounts, so they are already ahead of the game in terms of knowing and understanding your business.
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