If you are a company looking to downsize your marketing and PR budgets, why not consider hiring a consultant to replace your current agency?  Here are a few reasons why it might make sense for you:

1.  Lots of highly qualified, seasoned professionals are on the market right now due to layoffs. 

2.  Some recently laid off consultants could be the people doing the day to day work on your accounts, so they are already ahead of the game in terms of knowing and understanding your business.

3.  Why pay the overhead costs of an agency and markups, when you can pay one highly qualified consultant who charges you just the costs of services.

4.  Most likely, you will probably be guaranteed better results than with your agency.  Consultants are highly experienced and know how to work smarter and faster than the junior staff you may have working on your account at your agency.

5.  The consultants terms and hours are flexible.  Some may even come and work out of your office for a day or two if you would like them to.  This gives you a chance to connect and involve them in your business at a greater level.

6.  Most consultants will offer a free evaluation and/or marketing plan before you sign on.  They are eager to demonstrate their understanding of your business, and freed from the vestiges of agency standard operating procedures, will probably offer you exciting, creative ideas that were overshadowed at the agency.

7.  Consultants lack of job security raises the bar in the quality of work they do and the energy they devote to it. 

8.  Consultants fees are typically negotiable and flexible to your budget.  You will get an honest appraisal of time necessary to accomplish your goals.

9.  To find consultants in your area, simply use Google, check out LinkedIn, and/or place an ad on job sites such as Media Bistro or Craigslist, depending on your market niche.

10.  I’m happy to offer you advice on your marketing strategy, the ins and outs of finding the right agency and or finding the right consultant for you.  Feel free to contact me at wendy@generatepr.com.

Good luck!

Wendy DeFeudis

Founder, GeneratePR

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Tags: consultants, recession, pr consultant, marketing consultant

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