So, you’ve heard a lot about improving your SEO and you would like to get started on your own, but are not sure how? Here, GeneratePR offers you a few tips to get you started.
Review Key Words: You can begin your SEO optimization with a key word analysis. Determine which key words your customers are searching for. Ask yourself, what are the words and phrases that your potential leads are typing into Google to find you? Compile a list of about 10 words and phrases.
Review Your Competitors’ Key Words: Conduct a search of your competitors. Review their page descriptions, headers and titles to see which key words and phrases they are using. Modify your list accordingly.
Analyze Your On-Page SEO: Now that you have a nice key word list, review and edit your own website. See if you are using those words on each of your web pages. Placing these key words in the right places on your web pages is critical for improving your SEO. Change your metadata tags– page titles, headings, content and URLs to include your new key words and phrases. This will help the search engine spiders find you for the key words you have chosen.
Optimize Your Images: Visual images make your website come alive and tell your story. However, they can sometimes be an impediment to SEO, so make sure to include image optimization in your SEO strategy. In order for search engines to “recognize” your images and give you credit for them, it is necessary to assign an “alt attribute” (additional text) to the image. By doing this, you have changed your image into content that can now be “seen” by web crawlers. Another point to keep in mind regarding image optimization is that large files take a long time to download and your potential leads may be too impatient to wait. Reducing the image size decreases the download time.
Create Transactional Landing Pages: Add transactional landing pages to your website. These carefully crafted, call to action pages persuade a visitor to leave personal information (email address, job title, phone number, etc.) in exchange for information you are providing them (free eBook, video download, whitepapers, etc.). Transactional landing pages not only allow you to capture qualified leads, but they also allow you to track and measure the effectiveness of your online marketing campaigns. You can easily determine this by looking at your conversion rates. Your success can be measured by seeing how many leads hit your landing page and completed your call to action.
These are just a few steps to get you started in SEO. If you have additional questions about search engine consulting, please feel free to email me or call 646.522.0604.
Regards,
Wendy DeFeudis
Founder, GeneratePR
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